Superdrug

The brief

Position Superdrug as the leading accessible retailer in the UK, ensuring every shopper has access to the best in health and beauty, whatever their budget, location, demographic, or ethnicity.

The idea:

We created a series of compelling campaigns designed to win earned attention that connected business activity with cultural trend. Our Super Swap Shop tapped into the media phenomenon of dupes, showing own brand products can rival premium brands. For the launch of new Gen Alpha skincare range, POP, we secured support from credible ambassadors to show that teen skincare can be both safe and fun. For the launch of international beauty, we leveraged the popularity of immersive experiences. And our regional Health & Beautycard campaign, You Beauty, celebrated the diverse beauty loves across the nation.