Be Fearless
Empowering young people to protect themselves and their friends
The brief
Fearless is a dedicated youth service from independent charity Crimestoppers, giving young people a way to share information about crime 100% anonymously. We were tasked with raising awareness of the service, with a particular focus on knife crime.
The idea:
We partnered with Martin and Tara, founders of Charlie’s Promise and parents of Charlie Cosser, who tragically lost his life after being stabbed at a party by a stranger known to carry a knife. Together, we created a short film telling Charlie’s story, one that lays bare the immeasurable impact of knife crime and the missed opportunities that could have saved his life. It closes with a personal message from Martin, urging anyone with information to share it anonymously with Fearless and help keep others safe. The film isn’t easy to watch. That’s exactly why it works