FAST Heroes
Together we can save the world, one grandparent at a time
The brief
80% of sufferers don’t realise they are having a stroke until it’s too late. To save and preserve lives, education is needed, so that people recognise the key symptoms of stroke and the importance of calling an ambulance straight away.
The idea:
To work with a network of global agencies and public health teams to roll out this innovative, fun and highly effective health education campaign that reaches the highest risk group (over 70s) via their grandchildren. Children are taught the FAST Heroes programme at school and tasked with sharing the knowledge with their family. Activity has included social media promotion, recruiting celebrity supporters, launching the FAST Heroes Awards, and even setting a new Guinness World Record.
Play
The results
Since launch, a million children have been through the programme in 25 different countries around the globe. Campaign research, published in medical journals, shows campaign effectiveness in terms of knowledge transfer, while life-saving stories bring home the real-life impact being made.