One life lost
Raising awareness of the severity of pressure injuries
The brief
Every two seconds, someone develops a pressure injury – a preventable condition that causes suffering and millions of preventable deaths worldwide. Mölnlycke needed a bold and impactful global campaign to break through, unite markets at different stages of readiness and drive a shift from treatment to prevention.
The idea:
We created the One Life Lost campaign, including a disruptive film and global activation toolkit that made the human cost of pressure injuries impossible to ignore. Built around Mölnlycke’s mission, it combined raw imagery with a localisable suite of assets with real impact.
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The results
The campaign not only achieved a double-digit uplift in engagement compared to previous activity, but also sparked crucial conversations, energised internal teams and gave global markets a powerful platform to drive prevention forward.
