Ending hunger together

The brief

We were tasked with helping to communicate the charity’s new brand identity in a way that felt inclusive and purposeful, setting out their vision of a future where everyone can be free from hunger.

The idea:

We developed and launched ‘Play your Part’, a galvanising campaign aimed at creating a sense of shared belief that change is possible, while securing support for the solutions needed to end the need for food banks. Our multi-channel campaign sought to inform and inspire people about the role they can play, using role modelling. The campaign played out across social, digital, OOH and was amplified via corporate, influencer and media partnerships.